The Male Gaze

The concept of the gaze is one that deals with how an audience views the people presented. The gaze can be thought of in 3 ways. 1.how men look at women 2. how women look at themselves 3. how women look at other women. Laura Mulvey Used the term "male gaze" in 1975. she believes that in film audiences have to view characters from the perspective of a heterosexual male. The featurs of the male gaze consist of: the camera lingers on the curves of the female body and makes women sexual objects. In 1990 a theorist called 'Jonathon Schroeder' said that " to gaze implies more than to look at- it signifies a psychological relationship of power, in which the gazer is superior to the objects of the gaze."

The gaze in Film and TV

1.sin city
2. James bong(collection)
3. Thelma and louise
4. Anchorman
5.Primeval(tv)
6.Heroes(tv)
7.disclosure
8. The martix trilogy
9.Hollyoaks (tv)
10.Skins (tv)

DigiPak Ideas

Font ideas for my Digipak
















Artwork Ideas

























The idea for the gramophone links with the signing of the song.

DigiPak Planning

For my music Video Digipak. i am going to look into different types of Music packaging to see what i think would suit my video production. possible ideas was a standard jewel case and to produce the slips to go inside it. This would be a easier approach but may not look the most aestheticly pleasing. Another idea i had was to take the shape of a jewel case but add extra foldouts to add appeal to the packaging. because my artist suits the indie genre i thought that i could possibly try a retro approach and create vinyl packaging. i like this idea and feel that it would suit my target audience. although doing this i would have to produce a bigger/higher resolution image which may be costly.


Jewel case







Jewel case shape with fold outs









Vinyl


















Dimentions for Packaging

Jewel Case - 142 mm × 125 mm × 10 mm

Vinyl - 12.375 inches square