Favourite Music Video and analysis of video

Analysis of video

The genre for this band is rock/metal and the genre characteristics of this are shown through the stage presence of the band and their movements. The movements are quite heavy and reflect the mood and genre of the band. There is some relationship between the lyrics and the visuals in the piece but the video does not base its visuals on the lyrics word for word because they would be far too cliché and expected. There are some connections between the music and the visuals for example at the melodic parts of the song the mood of the visual calms right down and the speed of the members movements calms. At the heavy parts the visual becomes more heavy and the members show this through head banding and quite " harsh " movements. Although there is some narrative structure in the video and sort of follows a story there and a lot of shots and the video focus' on the band members this could relate to the record label the band are on the close-ups and different camera shot help to the promote the band and their label. In this video there is a lot of reference to the notion of looking. As the narrative side of the video progresses and the female in shot is walking around there are several posters around the city with the band moving and playing in the posters as if they were a screen themselves. From what i get from this video is that it doesn’t have intertextual references to films, programmes etc.. and consists of a random storyline which you don't particularly follow.