Question 2: How effective is the combination of your main product and ancillary texts?

I think that the combination of my main product and my ancillary products are very effective. Firstly I think this because My use of images is coherent throughout all of my ancillary products. I make very close reference to the title of the song and the doves part of my production. The title of my song is called ‘let this white dove sing’ so for my dikipak production I decided to keep the idea of the doves flowing through it. I also wanted to make reference to the notion of the white doves singing to link it back with the title of the song. I did not want to go for the simple idea of just having a white dove singing. Instead what I decided to do was go for a flock of doves coming out of a gramophone. This was liking the notion of the song title with the artwork then I decided to also add musical notes coming out of the gramophone. This was the bridge between the doves and the singing but also could have an underlying meaning of singing about doves which relates to certain lyrics in the song.

The theme of doves flows throughout all of my digipak work and also in my magazine advert. The style of my artwork fits in very nicely with the genre of my artist so this boosts my target audience appeal. Because the combination of my work is very consistent with the reference to the doves and the song title I feel that it would work very well across different platforms. For printing purposes the images I used are very basic and one colour. This could of gone two ways. Either my target audience would not like this because its to basic and boring or they liked it because it wasn’t too fancy. It was plain but still eye catchy. In my audience feedback I found out that they did like my artwork and found it worked very well a large percentage of my demographic also said they really like the dove reference. Having the artwork basic this would help in print productions and it would very cost effective and easy to quickly reproduce. Items such as instore posters and merchandise such as t-shirts and mugs would work very well with the dove artwork and the gramophone. For internet purposes the dove images would be very effective in popups or youtube adverts. Throughout my digipak production work to ensure my work was effective I chose to keep the same fonts on all sides of the cd package designs. I also chose to keep most of the images the same.In my magazine advert I chose to carry on the reference to the song title by having the doves on the advert with the artist and the song title underneath it