Question 3: What have you learned from your audience feedback?

My questionnaire I created was handed out to 15 participants of mixed gender from my selected target audience. I also posted my questionnaire on my social networking sites(facebook, myspace.) I found that the feedback I got from the questionnaires I handed out was more reliable that than the ones posted online.

From my questionnaires I can see that 70% of the participants liked the music video. Interestingly most of that percentage were boys. This shows that the music video and the elements within it appealed most to boys and did not appeal that much to girls. This could be linked to the genre of the artist. That the female participants with not like the indie-acoutic genre or that they did not like the video. From my results I can see that 80% of my participants wrote that the backwards narrative worked well and it was some of the backwards narrative scene that grabbed their attention. For example to scene where the girl in the video is pulling the flowers apart and throwing them on the floor.





I asked my participants if they thought the music video portrayed the genre of the artist well. 55% of my focus group said that parts of the video suited it very well where other shots were lacking in representing the genre and were basic shots that did not flow very well and made the narrative hard to understand at times.

With my digipak side of the questionnaire I found that my focus group much preferred the artwork to the video and I saw they had much more to talk about when it came to the artwork side of things. 90% of the participants said that they thought that I carried the same theme through out all my designs well and the genre was very easy to establish from just looking at the images. I found from my questionnaires that a few of my participants really liked the concept of the vintage style background and the idea of the doves and music coming out of the gramophone and how it linked with the title of the song. 20% specifically said that they liked the font that I used and thought the Arty calligraphy text linked in well with the genre and almost blended in nicely with the feel of the image and wasn’t to harsh.